GetResponse: All-In-One Marketing

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What Is GetResponse?

Getresponse is an ideal solution for both small to medium businesses. It really should get the love it deserves with great email campaign automation, ability of managing funnels and it’s even priced well. It’s a feature-rich, solid email marketing solution that’s well worth looking into if you’re thinking about a new email marketing solution.

Getresponse allows you to:

  • Set up a mailing list and capture subscribers
  • Create newsletters that you can send to your mailing list subscribers
  • Use autoresponders to automate your subscriber emails
  • View and analyze statistics of your email campaigns like click-through rate, open rate, forwards, etc.

Recently, Getresponse has shifted its focus considerably and now is working to be the “all-in-one” marketing solution instead of simply an email marketing solution.

Pros to Getresponse

Pros of Getresponse are:

  • Creating email campaigns in this platform is considerably easy and takes just a few minutes
  • Gain a better campaign audience, allowing you to take marketing to those who are really interested
  • It provides great templates for any niche or topic you’re looking to address in your campaigns
  • Strong customer support through email and live chat
  • Simple-to-use drop and drag email creation

Getresponse’s Features

Here you’ll learn some of the features of Getresponse:

When it comes to features, Getresponse boasts much more than other email marketing solutions. From custom landing pages to simple A/B testing to video email marketing to comprehensive design testing, they have it all.

Marketing Automation

  • Drip campaigns
  • A/B testing
  • Dynamic content
  • Analytics/ROI tracking
  • Social marketing
  • Search marketing
  • Web forms/landing pages
  • Sales intelligence
  • Segmentation
  • Lead scoring
  • Website visitor tracking
  • Customizable tracking

Email Marketing

  • Autoresponders
  • A/B testing
  • Dynamic content
  • CAN SPAM compliance
  • Reporting/Analytics
  • Customer surveys
  • List management
  • Event triggered email
  • Mobile optimized emails
  • Image library
  • Web forms/landing pages
  • Drip campaigns
  • WYSIWYG email editor
  • Template management
  • Subscriber management

Landing Page

  • Analytics
  • A/B testing
  • Real time editing
  • Customizable templates
  • Form builder
  • Drag and drop
  • SEO management
  • Responsive

The landing pages are particularly interesting since they’re a part of Conversion Funnel. This is a newer feature that helps with traffic generation and could even work like an online store complete with payment processing. Their automation is another feature worth mentioning which allows for advanced automated campaigns that are based on conditions/triggers like location or sales.

Getresponse has been around since 1998 and claims to have more than 350,000 people and businesses using their email marketing platform. While this isn’t a huge user base as other email marketing solutions (i.e. Mailchimp),  it’s big enough for providing confidence they’re well-established and are here to stay.

Of course, there are several other email marketing platforms available for your business email campaigns, but if you’re looking for a more all-in-one automated marketing solution, it might be well worth your time to take a look at Getresponse and give it a try.
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